Adidas was founded in 1949 in Germany by Adolf Dassler. The company was first named Dassler shoes and later became Adidas. The 3 stripes were created to keep the foot stable, but ended up being the logo. For over 80 years the Adidas group has been part of the world of sports on every level, delivering state-of-the art sports footwear, apparel and accessories. Today, the Adidas group is a global leader in the sporting goods industry and offers a broad portfolio of products.