It was in 2007 when Anas Jazairy decided to establish a leading Cotton Wear Company in Egypt. Having an exquisite brand equity and persistence, Vanilla aimed to prove in a very short time its success in the market. Its unique management model, based on innovation and flexibility, and its vision of fashion based on creativity and quality designs, together with the capacity to react quickly to market demands has enabled it to enjoy rapid international expansion and an outstanding reaction to its various commercial concepts.
