La Vie en Rose is the leading Canadian specialty lingerie retailer catering to women aged 25-45. The brand delivers exceptional women`s lingerie, sleepwear and swimwear collections while staying true to the company motto: it's all about natural beauty, confident sophistication and sensual passion. Acquired in 1996 by President and CEO Fransois Roberge, the chain now counts over 170 boutiques nationwide, divided into three store concepts: La Vie en Rose, La Vie en Rose Aqua, and La Vie en Rose Outlet.
